When you Google your name or your company name, do you like what you see? When someone looks for you or your company, they will see (nearly) the same thing you do. Every person and business has something to gain (or lose) with their online reputation. At the very least, you should monitor your online reputation with Google Alerts and occasional search queries. If you want to control and influence your online reputation, you can use SEO and social media to displace results from other websites with results from your website or your social networking profiles.