These days, it’s fairly common to see a blog on a business website. But if you aren’t blogging already, you may wonder why and how you should start.
The main constraint of social media marketing is the time investment. You may have set up Facebook and Twitter pages for your business, but rarely update them. If so, there is not much point in having them at all. But if you already publish blog posts on your business website, you can update services like Facebook, Twitter, and LinkedIn with the same information, without adding much more work.
When you Google your name or your company name, do you like what you see? When someone looks for you or your company, they will see (nearly) the same thing you do. Every person and business has something to gain (or lose) with their online reputation. At the very least, you should monitor your online reputation with Google Alerts and occasional search queries. If you want to control and influence your online reputation, you can use SEO and social media to displace results from other websites with results from your website or your social networking profiles.
