Upgrading WordPress is easy – just check some boxes and click a button. But it’s actually more complicated than that. Upgrades don’t always go smoothly, and they could potentially break part, or all, of your site. [Read more…]
Site speed is a ranking factor in Google, and for good reason. Visitors have a short attention span, and will quickly navigate away from a slow website, especially on mobile. This post covers essential tools and techniques for improving your load times and PageSpeed score, such as caching, image optimization, and plugin performance. [Read more…]
Securing your WordPress site is essential, especially when your business depends on your website. Hiring someone to fix your site can get expensive. And if your website is unreachable for days, or even weeks, how much will that cost you in lost revenue?
The best approach to security is to start with prevention. It’s much faster and cheaper than having to deal with a hacked website. Although you can never secure your site completely, you can prevent the majority of attacks with a relatively small amount of effort. [Read more…]
The WordPress software is free, and you can get basic web hosting and a domain name for $5-10/month. So your total cost of ownership should be less than $100 per year, right?
Only if you’re willing to endure slow load times, intermittent downtime, and are willing to devote hundreds, maybe thousands, of hours into learning the ins and outs of WordPress so you can maintain and fix your site. You might think that once you install WordPress, choose a theme and plugins, and add in your content, you’re done. But that’s only the beginning. [Read more…]
Regardless of what kind of website you have, you need to make sure you have proper backup and security procedures in place. And if you are using any kind of software, such as a content management system like WordPress, you also need to be attentive to upgrades. If you have ever managed a website or had the unfortunate experience of being hacked, you know how important these three aspects are, and how disastrous the consequences can be. [Read more…]
The WordPress SEO plugin is, quite simply, the best SEO plugin available for WordPress. If you use this plugin, you will probably not need any other SEO plugins. The author, Yoast (a.k.a. Joost de Valk) is a highly respected WordPress and SEO expert, and his plugin gives you the tools necessary to effectively optimize your WordPress website.
If you have a website, you should have at least one type of analytics software installed, and that analytics software ought to be Google Analytics. It is an incredibly full-featured web analytics solution, and best of all, it is completely free. In fact, it’s even better than most of the paid solutions out there. Google Analytics provides a wealth of data, and it is actually quite easy to use. [Read more…]
Whenever you perform a search on Google, you often see ads at the top and/or the right side of the search results. That advertising is done through the Google AdWords service, and anyone can create an account. When setting up the account, you must decide which keywords (search terms) you want to bid on, your maximum bid for CPC (cost per click, which is how much you pay Google each time your ad is clicked), and the geographical locations where you want your ad to appear.
Google uses a number of different factors to determine if your ad is shown and in which position to show it. You can influence this in some ways, but it is not as simple as the highest bidder receiving the highest position. If you have the highest bid for a given keyword, but no one is clicking on your ad, then Google is not making any money by putting your ad in the top position. Instead, Google may give more weight to other factors, such as the historical clickthrough performance of your ads, the historical clickthrough performance of your campaigns, and the relevance of your landing page (the page on your website that the visitor reaches after clicking your ad). [Read more…]
There are lots of options for web hosting, so which one do you choose? They’re not all equal, and you shouldn’t look at cost alone. There are different levels of server performance, uptime, security, and level of customer support, for example. If you have a WordPress site, you can consider a managed hosting provider that specializes in WordPress. [Read more…]
The WordPress software is constantly being improved, and your installation should be upgraded as often as possible. There are pros and cons to upgrading your WordPress installation after successfully launching a website; however, the benefits greatly outweigh the risks.
Note: If your website is hosted with EfficientWP, you do not need to do any of this; we take care of the upgrades for you. [Read more…]