If you have a website, you should have at least one type of analytics software installed, and that analytics software ought to be Google Analytics. It is an incredibly full-featured web analytics solution, and best of all, it is completely free. In fact, it’s even better than most of the paid solutions out there. Google Analytics provides a wealth of data, and it is actually quite easy to use.
An Overview of Google AdWords
Whenever you perform a search on Google, you often see ads at the top and/or the right side of the search results. That advertising is done through the Google AdWords service, and anyone can create an account. When setting up the account, you must decide which keywords (search terms) you want to bid on, your maximum bid for CPC (cost per click, which is how much you pay Google each time your ad is clicked), and the geographical locations where you want your ad to appear.
Google uses a number of different factors to determine if your ad is shown and in which position to show it. You can influence this in some ways, but it is not as simple as the highest bidder receiving the highest position. If you have the highest bid for a given keyword, but no one is clicking on your ad, then Google is not making any money by putting your ad in the top position. Instead, Google may give more weight to other factors, such as the historical clickthrough performance of your ads, the historical clickthrough performance of your campaigns, and the relevance of your landing page (the page on your website that the visitor reaches after clicking your ad).
Best Practices for Business Blogs
These days, it’s fairly common to see a blog on a business website. But if you aren’t blogging already, you may wonder why and how you should start.
- Blogging is a friendly way to engage with your customers, prospective customers, and industry peers.
- Blogging is generally great for SEO. Whenever you publish new content, you’re driving new search engine traffic to your site.
Email Marketing with MailChimp
We use MailChimp to send and manage the EfficientWP newsletters. While this post focuses on MailChimp, there are plenty of other great and affordable services out there, such as Constant Contact. However, MailChimp is completely free up to 2,000 subscribers or 12,000 emails per month, which should be more than enough for most small businesses.
Automate Your Social Media
The main constraint of social media marketing is the time investment. You may have set up Facebook and Twitter pages for your business, but rarely update them. If so, there is not much point in having them at all. But if you already publish blog posts on your business website, you can update services like Facebook, Twitter, and LinkedIn with the same information, without adding much more work.