When someone visits your website, you don’t want them to leave after reading just one page. YARPP (Yet Another Related Posts Plugin) uses an ingenious algorithm to determine which posts and pages are the most relevant to the current post. By giving your visitors the opportunity to easily read related content on your website, you can increase your visitors’ time on your website, and thus improve the chances of a purchase or the visitor contacting you. With YARPP, you don’t have to figure out which posts and pages are the most relevant – you can just let the plugin do it automatically.
Furthermore, the internal links generated by YARPP help your site’s SEO. By linking your posts to related content, you’re essentially “voting” for that content, and helping those posts and pages rank for their respective keywords.