If you have a website, you should have at least one type of analytics software installed, and that analytics software ought to be Google Analytics. It is an incredibly full-featured web analytics solution, and best of all, it is completely free. In fact, it’s even better than most of the paid solutions out there. Google Analytics provides a wealth of data, and it is actually quite easy to use.
Search engine optimization is generally easy with WordPress, once you understand the basic principles. You don’t have to configure any special settings to get your website crawled by Google. And from a technical standpoint, WordPress is a very search engine friendly solution. The Genesis themes, which we use at EfficientWP, give you some advanced SEO functionality beyond what most WordPress themes offer.
Of course, search engine rankings are far from guaranteed, and the more SEO work you put in, the better the results.
The Google Analyticator plugin makes it easy to integrate Google Analytics on your WordPress website. It offers some extremely useful features, most notably a 30-day account snapshot and the ability to exclude your logged in users from your traffic data.