We use MailChimp to send and manage the EfficientWP newsletters. While this post focuses on MailChimp, there are plenty of other great and affordable services out there, such as Constant Contact. However, MailChimp is completely free up to 2,000 subscribers or 12,000 emails per month, which should be more than enough for most small businesses. [Read more…] about Email Marketing with MailChimp
Effective off-page search engine optimization is just as important as your on-page optimization. There are many factors that the search engines use to determine rankings, but most SEO practitioners agree that the most important factor is getting quality links to your website – the concept that Google first engineered to return better search results than its competitors. The following tips apply to websites built on any platform. [Read more…] about WordPress SEO Basics: Off-Page Optimization
Search engine optimization is generally easy with WordPress, once you understand the basic principles. You don’t have to configure any special settings to get your website crawled by Google. And from a technical standpoint, WordPress is a very search engine friendly solution. The Genesis themes, which we use at EfficientWP, give you some advanced SEO functionality beyond what most WordPress themes offer.
Of course, search engine rankings are far from guaranteed, and the more SEO work you put in, the better the results. [Read more…] about WordPress SEO Basics: On-Page Optimization
Gravity Forms is a premium plugin for form management. Essentially, it allows you to create forms and insert them in your pages, posts, or sidebar. You can have a variety of form fields, from text boxes to drop-downs to upload buttons. The results are stored in WordPress, and optionally mailed to you and/or the email address listed in the form.
We are pleased to include the Gravity Forms plugin on our platform, at no additional cost. Normally, it costs $39/year to use this plugin on one website, but our developer license allows us to provide this to all of our customers. [Read more…] about Gravity Forms Plugin Review
We use and strongly recommend the Genesis themes by StudioPress. Nearly all of our website designs are built on the Genesis platform, and our main website and support website both use the Prose theme. Our Premium Web Hosting customers can use any of the themes, as included with their hosting plan. You can view screenshots on our Genesis Themes page. [Read more…] about The Genesis Themes by StudioPress