• Use your website’s keywords in the titles, headings, and body content. Don’t sacrifice readability, but try to make sure your keywords are present where appropriate.
  • Important information and keywords should be closer to the top of the page. Similarly, your keywords should be near the beginnings of your page titles and headings.
  • Get links to your website. You should place an emphasis on quality – a few links from major websites are usually worth a lot more than a lot of links from unknown websites. Some links from directories are ok, but links within comments or forums are usually worthless from an SEO standpoint. However, if you can get referring traffic from those links, they might be worth getting. In most cases, paying websites to link to you is a bad idea. You will lose money, get no benefit from those links, and even risk getting your website banned from Google and other search engines.
  • Write your content as text rather than images. The search engines can read your keywords in text, but they can’t read the text inside images.
  • Make sure your website has been submitted to the major search engines, and that all of your pages are indexed. If one of your pages is not indexed in the search engines, then there is no way for a searcher to get to that page directly as a result of a search query.
  • Consider writing meta descriptions for each of your pages. The meta description is sometimes used as the “preview text” searchers see in the search results. It may or may not have SEO value.
  • Write custom URLs. Use your keywords, and use dashes between words. In WordPress, the URLs are automatically generated from your page titles.
  • When removing a page or changing a page name, you should redirect the old URL to the new URL. You should use a 301 redirect to pass the SEO value of the old page onto the new one.
  • Sign up for Google Analytics to monitor your website traffic.
  • Sign up for Google Webmaster Tools and Bing Webmaster Tools to monitor technical problems your website may have.

You can give other people access to edit your website, such as employees, copywriters, or guest bloggers. You can give them different levels of access.