The WordPress software is constantly being improved, and your installation should be upgraded as often as possible. There are pros and cons to upgrading your WordPress installation after successfully launching a website; however, the benefits greatly outweigh the risks.
Note: If your website is hosted with EfficientWP, you do not need to do any of this; we take care of the upgrades for you.
Search engine optimization is generally easy with WordPress, once you understand the basic principles. You don’t have to configure any special settings to get your website crawled by Google. And from a technical standpoint, WordPress is a very search engine friendly solution. The Genesis themes, which we use at EfficientWP, give you some advanced SEO functionality beyond what most WordPress themes offer.
Of course, search engine rankings are far from guaranteed, and the more SEO work you put in, the better the results.
