These days, it’s fairly common to see a blog on a business website. But if you aren’t blogging already, you may wonder why and how you should start.
The WordPress software is constantly being improved, and your installation should be upgraded as often as possible. There are pros and cons to upgrading your WordPress installation after successfully launching a website; however, the benefits greatly outweigh the risks.
Note: If your website is hosted and maintained with EfficientWP, you do not need to do any of this; we take care of the upgrades for you.
We use MailChimp to send and manage the EfficientWP newsletters. While this post focuses on MailChimp, there are plenty of other great and affordable services out there, such as Constant Contact. However, MailChimp is completely free up to 2,000 subscribers or 12,000 emails per month, which should be more than enough for most small businesses.
We no longer recommend Akismet. Instead, we recommend Antispam Bee, or replacing the WordPress comment system entirely with Disqus.
