Effective off-page search engine optimization is just as important as your on-page optimization. There are many factors that the search engines use to determine rankings, but most SEO practitioners agree that the most important factor is getting quality links to your website – the concept that Google first engineered to return better search results than its competitors. The following tips apply to websites built on any platform.
Search engine optimization is generally easy with WordPress, once you understand the basic principles. You don’t have to configure any special settings to get your website crawled by Google. And from a technical standpoint, WordPress is a very search engine friendly solution. The Genesis themes, which we use at EfficientWP, give you some advanced SEO functionality beyond what most WordPress themes offer.
Of course, search engine rankings are far from guaranteed, and the more SEO work you put in, the better the results.
The main constraint of social media marketing is the time investment. You may have set up Facebook and Twitter pages for your business, but rarely update them. If so, there is not much point in having them at all. But if you already publish blog posts on your business website, you can update services like Facebook, Twitter, and LinkedIn with the same information, without adding much more work.
The Google Analyticator plugin makes it easy to integrate Google Analytics on your WordPress website. It offers some extremely useful features, most notably a 30-day account snapshot and the ability to exclude your logged in users from your traffic data.
Gravity Forms is a premium plugin for form management. Essentially, it allows you to create forms and insert them in your pages, posts, or sidebar. You can have a variety of form fields, from text boxes to drop-downs to upload buttons. The results are stored in WordPress, and optionally mailed to you and/or the email address listed in the form.
We are pleased to include the Gravity Forms plugin on our platform, at no additional cost. Normally, it costs $39/year to use this plugin on one website, but our developer license allows us to provide this to all of our customers.